Villa tourism is one of the greatest phenomena of the Italian tourism in the last years. In fact, many tourists coming from many different countries of the world go to Italy and rent a wonderful villa with garden and swimming pool to spend a relaxing and comfortable holiday with all the family or a large group of friends. People come from many nations, such as United States, Canada, Brazil, Japan and Arabic Emirates, but also from many European countries, such as Denmark, Sweden, Norway, Holland, Belgium, England and Ireland as well.
The most appreciated destinations we find Tuscany, Umbria, Lazio and Amalfi Coast, but also Apulia, Sardinia and Sicily, where tourists can find art, culture, good food and clear waters. Italian tour operators specialized in the field of holiday villas rentals in Italy has generated a 78 million Euros turnover. These data come from a recent study carried out on this topic revealing all the details about this new and interesting phenomenon of the villas rental market in Italy. According to this research, we can talk about the boom of “family reunion”, where senior and young people rent a large house to spend a summer holiday all together in Italy. Italian experts say that luxury vacation villas turnover has increased by 3.4% in the last year. In fact, 1.38 million tourists landed in Italy have rented a total of 1.800 villas and 300 luxury apartments in summer 2013. Most of the foreign tourists spend about 10-11 nights in Italy. The top destination is Tuscany (it represents 50% of “villas tourism” market), after that we find Umbria (that represents 14.4%), and Amalfi Coast (10.1%), where art, culture, sun and clear waters blend in a wonderful mixture. The fourth destination is Le Marche region (4.1% of the tourists choose this place for their vacation). After that, we find Northern Italy Lakes (3.6%) and Liguria region (2.9%), especially the area of Le Cinque Terre. After the top destinations, we find some other emerging regions, such as Apulia, where tourists prefer choosing manor farms and ancient farmhouses for rent.
Visitors always wish to rent a villa with garden, swimming pool and Wi-Fi service and direct access to seaside. Average cost for a mid-summer weekly rental (for an apartment with 8-12 beds) is between 3.500 and 5.000 Euros, whilst a luxury villa is between 8.000 and 12.000 Euros.